Pitch Deck 2026

Hello, my name is Oxana Krylova, and I am the founder and iOS developer of MorningHello.

Millions of older adults and other people live alone and value their independence. Their families want reassurance, but mandatory daily calls can feel controlling, while GPS tracking may be experienced as an invasion of privacy. Even a daily “I’m OK” button can become a burden if every person is required to follow the same routine.

MorningHello offers a different approach: reassurance without surveillance, combined with a monitoring schedule that adapts to the person’s real life.

Version 3 of MorningHello is already available in the App Store in English, Spanish, and Russian. It combines scheduled “I’m OK” check-ins, server-based monitoring, missed check-in alerts, shareable daily postcards, emotional wellbeing tools, reminders, emergency information, and sponsored subscriptions.

I am now preparing Version 4, which significantly expands the flexibility of the product.

Instead of offering only one standard check-in interval, users will be able to choose the monitoring rhythm that fits their lifestyle:

• two check-ins each day, by two selected times;
• one check-in each day, by a selected time;
• approximately three check-ins per week;
• approximately two check-ins per week;
• or an optional automatic mode that checks whether the iPhone has been active during a time window selected by the user.

The automatic mode is designed for people who do not want to press a button regularly. With the user’s explicit permission, MorningHello verifies the presence of phone activity during the selected period. It does not need to track the person’s location or read the content of their activity. If no qualifying activity is detected within the agreed period, the appropriate monitoring workflow can begin.

For people who prefer a conscious manual check-in, the emotional MorningHello ritual remains at the center of the experience. After pressing “I’m OK,” the user automatically receives a new postcard created for that specific day and containing a unique message.

The postcards reflect weekdays, seasons, international celebrations, and religious traditions. Users can choose Catholic, Protestant, Orthodox, or Jewish collections, as well as a special collection for Latin America. A postcard can be personalized and shared with family and friends through any available messaging app.

Version 4 also introduces a second monitoring purpose: pet-care continuity.

A person may use MorningHello for personal wellbeing monitoring, for pet-care monitoring, or for both. These two types of monitoring can work together or be configured independently.

For example, a user may want trusted family members to receive an alert if a personal check-in is missed. Another user may not want personal safety monitoring at all but may still want a responsible caregiver to be notified if there is evidence that the owner has become unable to care for a pet.

Pet-care monitoring will support the same flexible choices: twice a day, once a day by a selected time, two or three times per week, or automatic monitoring based on phone activity during a chosen period. Personal monitoring and pet monitoring can therefore follow the same schedule or different schedules, depending on the user’s needs.

The pet-care profile will contain essential information about the animal, including its location, feeding instructions, medication, health conditions, behavior, veterinary contacts, and the location of a leash or carrier. The owner can designate both a primary and a backup caregiver.

If the pet-care monitoring conditions are triggered, the designated person can receive the information needed to act, even when that person is not the user’s personal emergency contact. The goal is to help prevent a pet from being left without care if its owner becomes ill, is hospitalized, or cannot return home.

This architecture respects different boundaries. Some people want reassurance for themselves. Some are mainly concerned about their animals. Others want both. MorningHello allows each responsibility to be configured without forcing the user to accept a broader form of monitoring than they actually want.

The product also includes emotional check-ins, a monthly mood calendar, personalized wellbeing guidance, reminders, guided Box Breathing, and access to country-specific emergency service numbers. These features provide additional support without turning MorningHello into a medical or surveillance application.

Version 4 is also planned to introduce Hebrew as the fourth language. As an Israel-based founder, I want to make MorningHello accessible to older adults and families in Israel while continuing to develop the product for international markets.

MorningHello uses a subscription model with monthly, quarterly, and annual plans following a 30-day free trial. Sponsored subscriptions allow an adult child, relative, friend, or another trusted person to pay for the service while the recipient remains in control of their monitoring settings and contacts.

Version 4 is being developed in response to qualitative research into publicly shared experiences of users of comparable applications worldwide. I study reviews and detailed discussions, including conversations on Reddit, to understand which rigid schedules create unnecessary anxiety, why people abandon check-in applications, and which settings would make the service fit naturally into their lives.

MorningHello is currently self-funded. My immediate priority is to attract paying users, learn from their real experience, improve the product, and establish partnerships with aging-in-place organizations, municipalities, caregiving services, veterinary organizations, and community support providers.

I began MorningHello as a solo female founder with a professional background in marketing and no previous experience in iOS development. Today, I am a self-taught iOS developer who has taken the product from an idea to a multilingual App Store application and is now building its fourth major version.

MorningHello has one simple goal: to protect independence while keeping people, families, and the animals they love connected to the care they may need.