Pitch Deck 2026

Hello, my name is Oхana Krylova, and I am the founder of the MorningHello service.

Millions of older adults live alone and value their independence. Their loved ones want peace of mind, but daily check-in calls can feel like intrusive monitoring. While emergency buttons help in crises, location tracking can seem like an invasion of privacy. Even a simple "I'm okay" signal can eventually become a burdensome chore.

MorningHello transforms this routine check-in into a warm morning ritual.

The user selects an interval—24, 48, or 72 hours—and simply presses an "I'm okay" button. If the signal isn't received on time, our server notifies up to two trusted contacts via email and WhatsApp. Monitoring continues even if the phone is turned off or offline, yet the user's location is never tracked.

The key difference lies in what happens immediately after confirming one's status: a greeting card, created specifically for that day and featuring a unique message, appears automatically. The user doesn't need to browse catalogs or pick a card themselves. Each day brings a new image and message, turning a routine check-in into a small moment of warmth and pleasant discovery.

The cards reflect the changing seasons, days of the week, religious holidays, and significant dates from around the world. Users can customize the display of holidays for various faiths (Catholic, Protestant, Orthodox, and Jewish) and select a special collection for Latin America. Fasting days and periods specific to the chosen religious tradition are also taken into account. Each card can be personalized and shared with loved ones via any messaging app.

In this way, peace of mind for loved ones combines with a pleasant habit that many older adults enjoy. Features such as emotional check-ins, breathing exercises, a calmness journal, and personalized tips provide additional well-being support without disrupting the core daily ritual.

MorningHello caters to Russian, English, and Spanish speakers, with the app available in all three languages.

Our business model is based on a subscription (with monthly, quarterly, or annual payment options) following a 30-day free trial. We also offer a sponsored plan, allowing adult children to purchase annual subscriptions for their parents or grandparents and assist with the initial setup if needed.

We are currently developing features to ensure pet care for elderly individuals living alone should they become unable to care for their animals themselves.

Our initial target audience consists of independent iPhone users aged 65 and older who live in their own homes rather than in assisted living facilities. This represents a potential user base of over five million people across our target language markets. I founded MorningHello on my own—as a female founder with a marketing background but no coding skills. Over the next four years, I plan to acquire 100,000 users and establish partnerships with organizations for the elderly, municipal authorities, and care service providers.

MorningHello has one simple goal: to turn the phrase "I'm doing fine" into a morning ritual—an act of care and independence, and a way to foster human connection across generations.